Affiliate & Partnerships uncovered: Lessons Learnt in 2020

Recent Events
Thursday, 29 October 2020
11am - 12pm
Webinar

In this webinar we uncovered the importance of affiliate and partnership marketing in 2020, how it can help businesses and why brands should include it in the digital marketing mix. Bringing the channel alive, we heard stories from brands and publishers on lessons learnt this year and their plans for 2021.

Agenda

Affiliate & Partnership Marketing Overview

State of Affiliate Marketing in Australia. Trends, insights, numbers. Big issues in the industry: Cookie tracking, COVID & what we expect from 2021.

Presenters:

David Glasgow, Director, Navigate Digital

Sam Morton, Account Director, Impact

Panel: How are Marketers Using Affiliate & Partnership Marketing?

Stuart McLennan – SVP APAC, Rakuten Advertising (Moderator)

Josh Collins – Partnerships & Affiliate Marketing, Cotton On Group

John Matthews – Director of Media & Partnerships, Streamotion

Michelle Camilleri – Affiliate Account Manager MAPFRE Assistance / Tick Travel Insurance

Panel: Integrating an Affiliate Revenue Stream into a Publishing Business

Sophie Metcalfe – Business Development Director, Awin Group (moderator)

Julia Willing – Creative Lead, Buzzfeed

Immanuel Debeer – Founder, Flight Hacks

Tom Howard – Head of Merchants, ShopBack

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