IAB Australia and Pureprofile have partnered to provide the media and marketing industry with a detailed report on ecommerce usage and trends, adoption of direct-to-consumer brands and engagement with loyalty programs. The report provides rich data collected in June prior to the latest round of lockdowns and provides a fascinating understanding of how shopping habits changed during COVID restrictions as well as how habits are likely to adjust as restrictions are lifted.
This webinar marks the launch of the report with a summary of the findings followed by a panel of experts discussing online shopping trends, loyalty program data usage as well as examples of companies that have successfully changed their distribution and marketing strategies over the last 18 months.
Speakers
Gai Le Roy, CEO, IAB Australia
Martin Filz, CEO, Pureprofile
Natalie Stanbury, Director of Research, IAB Australia
Mark Byrne, Executive Director – Digital Growth & Commerce, Dentsu
Andrew Stark, Executive Chair, Wine Communicators of Australia