DOOH – From Go to Whoa

Recent Events & Training
Thursday, 4 June 2020

This session is designed for both traditional OOH buyers looking to understand digital and programmatic OOH as well as digital investors looking to understand the nuances of DOOH opportunities. This webinar will cover:

  • The brief to activation process for DOOH (including programmatic DOOH)
  • Measurement and verification techniques
  • Consumer behaviour trends over the last few months – footfall patterns for retail, food & drink, commuting, recreation and the workplace.

 

Watch the webinar here

Presenters:

Gai Le Roy – CEO, IAB

Trisia Wiecek – Senior Manager, Engagement, MediaMath

Jo Dick – Head of Partnerships, Outdoor & Audio , OMG

John McNerney – Director Platforms ANZ, Verizon Media

Mo Moubayed – Founder, Veridooh

Alicia Placer – Head of Partnerships, Blis

Downloads:

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