The IAB Australia Video Summit is being held on Wednesday 11th June, 2025 at the Teacher's Federation in Surry Hills. The event will feature presentations and discussions on all things video advertising, from changes in audience consumption and the challenges associated with reaching these audiences, to the use of AI, and the effects of measuring business outcomes for short-term and long-term business goals.
IAB member companies: 2 x free tickets
Agency + Advertisers: free tickets
General admission: $225
Agenda:
Content | Speaker/s |
|---|---|
Welcome | Suzie Cardwell Chief Data Product & Technology Officer - Enterprise, Nine & IAB Australia Board Chair |
State of the Nation 2025 Report | Natalie Stanbury Research Director, IAB Australia |
A Marketer's view on Video Advertising, including: - Challenges in reaching audiences - Creative/Use of AI - Measuring business outcomes for short-term and long-term business goals | Kate Hensley GM of Marketing, Nivea Lauren Dawber Senior Director: Media, Operations and Performance, Optus Heather McGovern Chief Marketing Officer (acting), Domain Moderator: Vikki Pearce Head of Digital VIC/QLD, Zenith |
Standardisation and Innovation: - An Ad Creative ID Framework update - New CTV ad portfolio update | Jonas Jaanimagi Technology Lead, IAB Australia |
Streaming in 2025: A new era of Entertainment | David Salmon EVP & Managing Director, International, Tubi Followed by Q&A with: Gai Le Roy CEO, IAB Australia |
A Media Agency view on Video Advertising, including: - Leveraging Data Analytics to enhance Video Advertising Performance - Measuring ROI: Effective Metrics for Video Campaign Success - Optimising Video Ad Placement Across Platforms for Impact | Joseph Tague Director of Media Strategy & Planning, Monks
Gilbert Lee Group Planning Director, PHD Thomas Macerola Sydney Head of Investment, Zenith
Moderator: Gai Le Roy CEO, IAB Australia |