IAB & OMA Presents Powering Digital Out of Home

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Thursday, 4 April 2024
12noon -7pm
NSW Teachers Federation Conference Centre, Surry Hills
IAB Australia and the Outdoor Media Association (OMA) are back in 2024 with Powering DOOH. The half-day conference which was held on 4, April 2024 presented technical and practical content as well as high-level and strategic planning sessions around Programmatic OOH in Australia.

The presentation from the day can be downloaded at the bottom of the page.
Photos from the day can be found here.


Opening & Scene Setting: 

Gai Le Roy, CEO, IAB Australia

Elizabeth McIntyre, CEO, OMA


New Local Research Release: Attitudes to Programmatic DOOH:

The 3rd wave of local buyside research will be released at Powering DOOH providing the lastest data and insights on agencies and advertisers usage, plans and assesment of pDOOH. 

Presenters: Natalie Stanbury, Director of Research, IAB Australia

Sabarish Chirakkal, Director - Programmatic, Val Morgan Outdoor


International State of the Nation:

International guest JC Conti will share differences in pDOOH adoption and usage across the world. 

Presenter: Jean-Christophe Conti, CEO, VIOOH


A Sustainable Future for pDOOH: Carbon Emission Measurement & Reduction

Discussion on the unique challenge and opportunities that face Digital Out-of-Home when it comes to sustainability – and how the industry can collectively drive lower carbon emissions campaigns. 

Moderator: Alexandra Heaven, Head of ESG, JCDecaux


Niki Banerjee, Principal Solutions Consultant, Scope3

Chris Greenwood, Head of Precision, Publicis Groupe

Erin Koedam, Sales Director Australia, Hivestack


Case Study: Benefits of Utilising Programmatic DOOH for Global Campaigns

Christina Nastassia Templin, Senior Manager Global Marketing, Fiji Airways (virtual)

Steve Satinoff, Founder, Your Media Consultant

Erin Koedam, Sales Director Australia, Hivestack


Presentation by the Winners of the JCDecaux Campaign of the Year

Brad Palmer, National Programmatic Director, JCDecaux

Elizabeth McIntyre, CEO, OMA

Mark Ryan, Senior Client Director, UM

Paul Swann, Executive Creative Tinker, Thinkerbell


The Rise of Digital OOH: Key Drivers and Mega Trends

Paul Sigaloff, Chief Revenue and Growth Officer, oOh!


OOH Channel Value in the Omni Channel World:

Moderator: Georgina Fox, Head of Digital Sales, oOh!media


Keren Homan, Head of Platforms Strategy, Yahoo

Paige Wheaton, Chief Investment Officer, Initiative

James Lambert, Head of Advanced DOOH, Group M Nexus Solutions


pDOOH Driving Retail Sales Case Study: Mad Mex


Gail Halbert, Head of Client Services, Hearts & Science

Nick Cook, GM Marketing, Mad Mex

Becks Pirrie, Group Sales Manager, Vistar Media


International Virtual Keynote: How Automation, Innovation and Collaboration within the OOH industry can drive growth for Agencies, Brands and Media Owners

Presenter: Nick Parker, Founder, Go2ooh Consultancy


Panel: Media Buyers - Making the most of Programmatic DOOH Investments in 2024

Leading media agency leaders discuss their approach to programmatic investment and plans for 2024. 

Moderator: Laura Wall, QMS


Joanna Barnes, National Head of Investment, PHD

Daniel Cutrone, Managing Partner - Media, Avenue C

Michael Whiteside, Chief Media Activations Officer, Kinesso

Katherine Pochroj, Group Director, Essence Mediacom