Session Summary:
In the final IAB Australia webinar for 2021 we introduced the recently published ID Explainer & Handbook, designed to help buyers and sellers prepare for the deprecation of third-party cookies. We also reviewed the latest related outputs and progress on Responsible Addressability and Predictable Privacy (Project Rearc) with IAB Tech Lab and gained valuable insights on the full range of related topics with a panel of local industry experts.
Session Structure:
Progress and Q&A on Project Rearc – IAB Tech Lab & IAB Australia
ID Explainer Q&A – Yahoo & IAB Australia
Industry Panel & Attendee Q&A
Session participants:
Shailley Singh, SVP of Product – IAB Tech Lab
Alison Costello, Head Of Digital – OMD Australia
Angelo Sinibaldi, Director of Data Products – Nine
Dan Richardson, Head of Data ANZ – Yahoo
Jonas Jaanimagi, Technology Lead – IAB Australia (moderator)
Check out the ID Explainer here