IAB Australia MeasureUp 2023 Call for Content

On May 10, 2023 Article

MeasureUp, the largest measurement conference in Australia, will return for its 7th year on 13 September 2023. Submissions are now open for presentations, panel discussions and workshops to demonstrate and stimulate brilliance in the science of advertising and media measurement. 

Submissions, due to the IAB by 30 June 2023, must have unique research and data insights, or be based on real client case studies with an Australian focus to provide practical applications for marketers. Successful content submissions will demonstrate:

  • Data, insights and effectiveness results
  • Real case studies and practical examples
  • Fresh new content not presented in market previously
  • Privacy compliant and sustainable measurement methodologies
  • Collaboration with a marketer open to sharing their measurement journey

MeasureUp is an opportunity to showcase your ground-breaking work and evidence-based insights on a range of important topics, including but not limited to:

  • cross-media audience and advertising measurement
  • brand building
  • return on advertising spend
  • attention economy
  • carbon footprint
  • creative and context
  • ecommerce
  • retail media
  • emerging digital formats
  • first party data strategies
  • macroeconomic impacts on marketing


Deadline for submissions is 5pm 30 June 2023

Submission form details:

  1. Name of the person making the submission
  2. Email and phone number of the person making the submission
  3. Session Title
  4. Session Detail – Please provide an outline of the session topic, objective, key points and research or data sources.
  5. Speaker(s)
  6. Please provide name, title and company for each proposed speaker.
  7. Link for speaker(s) LinkedIn profile or brief bio
  8. Please feel free to attach any additional materials to support your submission. (optional)

MeasureUp brings together delegates across insights, data, advertising and agency professionals, marketers, academics and vendors to co-create and influence the future of marketing measurement thinking.

MeasureUp 2023 will be held on Wednesday, 13th September 2023 at the NSW Teachers Federation Conference Centre in Surry Hills.

If you have any questions regarding the submission process or the MeasureUp conference please email IAB Research Director Natalie Stanbury. All submissions will be reviewed by the IAB CEO and Director of Research as well as selected members of the IAB Audience Measurement Council and Ad Effectiveness Council.

If you are interested in receiving information about sponsorship packages for MeasureUp, please contact IAB Head of Marketing and Membership Jenn Thomas.