This will explore the recent 2021 research conducted by IAB Australia on buyers’ Attitudes to Game Advertising. The research revealed key insights on the opportunities and barriers related to each of the various formats available for game advertising across all channels.
The IAB Australia Gaming Working Group has released the first research piece on the state of the Australian Game Advertising industry. The Attitudes to Game Advertising Report has been developed to help the industry understand the current use of Game Advertising, the needs of the market as well as opportunities and barriers for advertisers, agencies, media owners and technology companies. This report will be run annually and play a similar role to the other IAB Australia Attitudes Reports.