The Australian internet advertising market increased 11.1% year-on-year to reach $16.4bn spend for the full calendar year 2024 according to the IAB Australia Internet Advertising Revenue Report (IARR).
The Report, which is prepared by PwC Australia, found that video investment has significantly increased, achieving 19.6% growth year on year to reach $4.5bn in 2024. Search and directories increased 10.1% year on year to reach $7.2bn spend for the year, while classifieds expenditure increased 8.3% to $2.6bn. Display (excluding video) grew just 1.7% year on year to reach $2bn and audio expenditure increased 17.8% to reach $313 million.
The full report and data file is available for IAB Australia members below.