The Australian internet advertising market grew 11.5% year-on-year to reach $18.4 billion for the full calendar year 2025according to the IAB Australia Internet Advertising Revenue Report (IARR).
The Report, prepared by PwC Australia, shows video advertising continues to be the strongest performing segment of the market, growing 19.8% year-on-year to reach $5.4 billion. Search advertising reached $8.0 billion in 2025, growing 11.5% year-on-year and recording a new annual high. Classifieds grew 5% to $2.9 billion, while display advertising, excluding video, increased 1.9% to $2.1 billion. Audio advertising reached $339 million, up 8.2% year-on-year with podcasting growth outpacing steaming audio.
