The IAB Australia Video State of the Nation 2025 report provides an analysis of the digital video advertising landscape, highlighting ongoing growth, evolving challenges, and emerging opportunities across the market. The study offers a timely pulse check on investment trends, formats, measurement, and technological innovations shaping the video advertising ecosystem. The council are proud to launch this report presenting the results of the fifth wave of the annual state of the nation video survey to provide deeper insight into video advertising investment.
Download the full report below.